The California Academy of Sciences
current
2007
Goal: California Academy of Sciences needed to launch a redesigned web site as visually stunning and content rich as their groundbreaking, $100 million building that was under construction in Golden Gate Park.
- As managing editor of phase one, I drove the schedule to make sure that the new design, navigation, content, video, and site architecture was completed within three months to support a mass mailing/fundraising campaign.
- As managing editor of phase two, I assigned, edited, and wrote additional content to create a virtual experience of the museum for nine months after the temporary building on Howard Street shut down but before the new museum opened in 2008.
- Working as the point person with the design team of Hot Studio, California Academy’s in-house programmers, and CAS scientists who vetted all content, I provided a major assist to vice president of marketing, Elizabeth Reike. The launch was accomplished on schedule and a grateful Reike was able to go on pregnancy leave.
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Edutopia Magazine & Edutopia.org
Goal: To drive the production of original, prize-winning content for Edutopia magazine (with 100K subscribers and newsstand distribution) and web site (with 300,000 monthly visitors) while tracking deadlines across platforms and achieving editorial excellence and sign-off from multiple stakeholders.
- Managed production of a unique mix of assets—including original videos, reported articles, e-newsletters, blogs, user-generated content, and member premiums (both print and PDFs) and keep editorial coverage in sync across platforms.
- Oversaw the online publication of all material created in InDesign for print using customized Drupal-based content management system.
- Managed and trained in-house content team, project editors, freelancer writers, designers, copy editors, and fact checkers.
- Negotiated with print vendors, prepress houses, and software vendors; researched best practices for streamlined production of print to web assets.
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Goal: To create editorially targeted products for corporate clients appealing to specific demographic audiences.
- As Executive Editor, created healthcare publications and obtained HCFA/regulatory approval for PacificCare Health Systems, CIGNA Healthcare, Blue Shield, Searle Pharmaceutical, and Johnson & Johnson.
- Developed magazine prototypes and RFPs for publications targeted to customers of Buick/General Motors, John Hancock Life Insurance amd Kemper Financial Services.
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San Francisco Focus / KQED
Goal: To build revenue and build audience with ancillary products for public television station by creating consumer-oriented books that used repurposed and updated content originally written for San Francisco magazine.
- Managing editor of three consumer trade books, overseeing production of three book projects for KQED books.
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